7 Google Analytics Custom Dashboard Examples
Posted on April 30, 2013 by Tom Dupuis
Need some useful Google Analytics dashboards?
Last week I found out a page on my site was taking a whopping 25.4 seconds to load for people in Seattle. Embarrassing, but I made the fix. I found this out using the Google Analytics examples below.
These dashboards should help you see the big picture, but they can also help you make improvements in very specific ways – just like the tweak I made for Seattle visitors. One day I’ll get a content delivery network…
A couple things to know before you start:
- For widgets that say “non-branded” you should edit the filter to include your own company name
- You can add the dashboards to your Google Analytics account using the download links provided
1. General Analytics Dashboard
This dashboard gives you a glimpse of (pretty much) everything: SEO, social, referral traffic and more.
- Unique visitors
- Unique visitors from SEO, social media
- How people find your website: organic, referral, direct
- Top keywords (non-branded)
- Top vewied pages
- Social networks sending the most traffic
- Referral websites (excludes major websites like Google and social networks) – thanks Kristi!
Download the general analytics dashboard here.
2. Social Media Analytics
Find out what social networks are driving the most traffic, along with other useful social data. This dashboard breaks down most main social networks into their own widget. Most of these widgets were taken from Sharon Hall’s Google Analytics dashboards. And, I know. My social media is a pretty weak right now. Stay tuned.
- Visits from each major social network
- Most socially shared content
- Top “socially referred” pages
- Location of social media visitors (creepy yet?)
Download the social media dashboard here.
3. SEO Analytics
My favorite Google Analytics dashboard. Learn your top keywords, locally searched keywords, and even what people are searching to find specific product/services pages. In my case it would be WordPress SEO, but you can adjust that widget to match your specific pages related to your products/services.
- Unique visitors from SEO
- Top keyword (non-branded)
- Chicago keywords (for local SEO, change this to your city)
- Keywords related to “WordPress SEO” (a service I offer – change this to one of yours)
- Search engines used: Google, Yahoo, Bing…
- Top viewed pages from SEO
- Cities finding your website through search
Download the SEO dashboard here.
4. Geography Dashboard
Especially if you’re doing local marketing, you might want to know where your visitors are from. Try using filters in the “maps” widget to cross reference it with a specific piece of data.
- Visits by city
- Visits by state
- Visits by continent
- Cities with the slowest page load time: if this is a problem, use a content delivery network (affiliate link)
Download the geography dashboard here.
5. Mobile Analytics
Have a mobile website? This custom dashboard might be telling you to get one. Or if you already have a mobile site, are people finding what they need or are they bouncing away? On Ipad? Iphone? Check it out.
- What % of visitors are mobile
- What mobile devices they’re using
- Top mobile content
- Top Ipad content
- Top Iphone content
- Average time on site for mobile visitors
- Bounce rate by mobile device
Download the mobile dashboard here.
Where do people enter your site, and where do they leave? Use this custom Google Analytics dashboard to find the pages where people leave your site the most. This may indicate you need to improve that page’s content.
- What pages people enter your site most
- What pages people exit your site most
- Average pages viewed per visit
- Bounce rates
- Pages with the highest bounce rate
Download the entrances/exits dashboard here.
7. Technical Dashboard
This one may be more useful than you think. For example, if you know the pages with the slowest load time, you know you need to optimize them to load faster. Plus lots of other great technical data.
- Average page load time
- Slowest loading pages
- Operating systems used
- Bounce rate by browser
- Average time on site
- Days between visits
Download the technical dashboard here.
Create Your Own Custom Dashboards
Want to setup your own custom Google Analytics dashboards? Login to Google Analytics and look to the left on the main menu. You will see the Dashboard section where you can add new custom dashboards. Add a dashboard and create a few widgets with your different metrics.
More dashboards for the addicts:
If this was helpful, please share it up. I would really appreciate it.