- Editor Rating
- Rated 4 stars
- Yoast SEO Premium
- Reviewed by:
- Published on:
- Last modified:
- Redirect ManagerEditor: 90%
- Multiple KeywordsEditor: 70%
- Social PreviewsEditor: 70%
- Premium SupportEditor: 100%
I just bought Yoast SEO Premium for $69/year.
The main beef I have is almost everything it comes with can be done using free alternatives. You can use the Quick Page/Post Redirect Plugin for redirects. Multiple focus keywords is kind of useless since targeting secondary keyword involves using partial matches (so your lights are basically never going to be green), and as long as you set your social media images, you’ll know how they look anyway so you don’t need a social preview. And I don’t really need support. I don’t completely regret buying Yoast Premium, but at least for me it’s just not worth $69/year.
I only upgraded because I wanted to replace my redirect plugin with Yoast’s built-in redirect option (1 less plugin on my site). I know a LOT of people upgrade for the multiple focus keyword option but targeting secondary keywords is mainly done by crafting a nice headline that includes partial matches of both. Yoast only detects exact keyword matches so stuffing two full keywords in your snippet (and elsewhere) is going to look spammy and result it lower CTR. I also bought it because I do WordPress SEO consulting so I should have this anyway.
1. Redirect Manager
Yoast SEO Premium comes with a redirect manager so you can fix crawl errors (broken URLs caused by changing permalinks, deleting pages, etc). Many websites often have 100s of these.
- Verify Google Search Console with Yoast under SEO → General → Webmaster Tools
- Authenticate Yoast with Google Search Console under SEO → Search Console
- Wait a few days for the data to populate (full population often takes several weeks)
- Fix all crawl errors in the Search Console section using Yoast’s redirect manager
Redirect Types – 301 (permanent) redirect is the default, but Yoast has other options too:
Automatic Redirects – If you change permalinks, Yoast will now automatically create a redirect which is hands-down the best feature of the redirect manager. This does not work if you launch a new website with new permalinks, just when you change them in your dashboard.
Import Existing Redirects – if you already setup redirects through the Redirection Plugin or .htaccess, you can import these into Yoast. For the Redirection Plugin you will see an option under SEO → Tools → Import/Export → Import From Other SEO Plugins. then select the “Important From Redirection” (see below). For .htaccess follow Yoast’s redirect instructions.
Yoast Redirect Manager vs. Free Redirect Plugin
If you’re just looking for a simple way to fix crawl errors, you can use the free Quick Page/Post Redirect Plugin. Yoast only allows you to create 1 redirect at a time while this free plugin allows 3. This can save you save a lot of time especially if you have hundreds of crawl errors.
Redirect Manager Pros
- Allows you to import redirects from Redirection Plugin and .htaccess
- Automatically sets up a redirect when you change a permalink
- Comes with multiple redirect options: 301 (default), 302, 307, 410, 451
Redirect Manager Cons
- Existing redirects from other plugins must be added manually
- You can only setup 1 redirect at a time
- If you have to import redirects manually, you get a notification every time you add a redirect (gets annoying)
2. Multiple Focus Keywords
Yoast SEO Premium allows you to set multiple focus keywords (up to 5) but there is a SPECIFIC STRATEGY for doing this. If you Google both keywords you should expect to find the same information (called search intent). Then when writing your article headline, your primary keyword should usually be included as an exact match while your secondary keyword should be included as a partial match. See the example and how I crafted the title. The trick is to sprinkle individual words from your secondary phrase throughout the content and snippet.
Since you will only be using partial matches for your secondary keyword (and Yoast only detects exact keyword matches), many bullets will NOT be green in that content analysis tab. Therefore, the multiple focus keywords option in Yoast SEO Premium is not very helpful for actually optimizing content, but is only helpful for keeping track of secondary keywords.
I was able to rank #1 for both keywords using this strategy…
Remember to research both your primary and secondary keyword so you know they’re being searched (using Google Autocomplete) and make sure they aren’t too competitive (using Moz Bar). These are just the most basic strategies for keyword research and I suggest reading my guide on Yoast focus keywords if you want to make sure you’re selecting the best keywords.
Tips On Targeting Multiple Focus Keywords
- Secondary keywords must be researched (just like your primary)
- Secondary keywords must have same search intent as the primary keyword
- Craft your headline, SEO title, meta description to read well and include keywords
- Partial matches for secondary keywords prevents keyword stuffing in the title
- Ignore the content analysis for secondary keywords since partial matches are used
- Keeps track of secondary keywords
- Since Yoast bullets only turn green when you use the exact focus keyword (and secondary keywords are usually included as partial matches) the content analysis tab becomes virtually useless for secondary keywords
3. Social Previews
Social previews allow you to see what your page/post looks like when shared on Facebook and Twitter. The default image usually looks bad so Yoast (the free version) allows you to upload custom images that look better when that piece of content is shared on these social networks. As long as you’re creating these social images, there is no use for this feature in my opinion.
In the Yoast “Social” settings, enable Facebook and Twitter meta data in Yoast’s social tab…
When you edit a page or post, scroll down to Yoast and click the “share” option and you’ll see the default image probably doesn’t look good. You will see an option to upload a custom image for Facebook and Twitter and Yoast will tell you the correct dimensions. Facebook is (1200 x 630), Twitter is (1024 x 512px). Once you upload these images, it will look much nicer. I want to point out you CAN do this with the free version, you just want have the social preview.
Here’s what it looks when I actually share the post on Facebook…
4. Premium Support
You don’t need support if you read my article:
I can’t give an opinion on their support since I never used it, but if you have questions about Yoast’s SEO Plugin (free or premium) drop me a comment and I’ll be glad to help you out.
Conclusion – You Might Want It, But Don’t Need It
I’ll be taking advantage of Yoast’s Premium Plugin as long as I have my 1 year of updates, but I doubt I’ll renew. I really don’t need the social previews as long as I set my social media images. My free redirect plugin was working just fine. I don’t need support (neither do you as I have 2 awesome tutorials on configuring Yoast’s SEO settings and optimizing content with focus keywords). And as long as you know HOW to target multiple focus keywords, you really don’t need an extra content analysis tab which isn’t not very useful for partial match keywords. I guess if you REALLY take advantage of Yoast’s premium support, it might be worth $69/year.
I hope you found this Yoast SEO Premium review helpful. If you still can’t decide and still have questions about this plugin, ask me in the comments and I’ll be glad to help you out.
- Redirect manager helps you fix crawl errors from Yoast’s Search Console tab
- Redirect manager automatically redirects permalinks if you change them
- Redirect manager comes with multiple options: 301 (default), 302, 307, 410, 451
- Multiple focus keywords option helps you track (not optimize) for synonyms
- Social preview shows you what a post looks like when shared on Facebook/Twitter
- Redirect manager has no import option for plugins outside of Redirection
- Redirect manager only allows you to create 1 redirect at a time
- Targeting multiple focus keywords often involves using secondary keywords as partial matches (instead of exact matches), and since Yoast only detects exact matches, the content analysis is somewhat useless for secondary keywords
- Google has gotten much smarter in showing the same results for synonyms anyway
- You don’t need the social preview as long as you set your social images
- $69/year is too much for things that are freely available, or actually have little use